It’s a new era of industrial renewal. In today’s world, digital & technology innovations provide organizations the opportunity to create jobs and protect the environment by simply reducing their operational inefficiencies.

It is described as the ‘trillion-dollar opportunity’. That will drive innovation in tomorrow’s companies and reshape every part of our lives. While leaving behind the traditional linear model (take-make-dispose), a fresh mindset is taking over economies worldwide.

Circular economy provides the potential to disrupt companies and industries by separating economic growth from the use of our limited natural resources.

New customer propositions and services coupled with the use of today’s digital technologies will enable businesses to become more efficient whist developing new types of sustainable relationships with their customers.

A digital customer journey refers to digitizing and automating the entire process including physical and non-physical contact a customer or potential customer goes through as they interact with your organization. Right from knowing about you, all the way to the point where they make a purchase and even after the purchase. In other words, a customer journey describes your entire customer’s experience from brand awareness to product purchase to after-purchase. It helps you look at your company from a customer’s point of view.

From an efficiency point of view, utilizing lean principles will become more widespread as they can be easily applied to businesses and industries that decide to embrace the Circular Economy as part of their operations. From the moment a customer’s order is received to the delivery of the finished product.

Humans have 100% designed the current wasteful linear economy for 200 years, so why can’t we redesign it in a more sustainable and profitable way? Redesigning products and services for a circular economy goes beyond recycling, and moves towards product use and reuse, Product-as-a-Service(PaaS) models, instead of merely owning goods.