But business leaders don’t always have the time or the resources to analyse the data themselves. That’s where A.I. comes in. A.I. in this context refers to the use of complex algorithms and machine learning to aid data analytics. Basically, the A.I. will learn how to extract the relevant and most useful data, highlight trends, generate valuable insights and present them in a way that makes it easy for people to take action.
For example, an e-commerce business may want to get internal data on their customer base. The A.I. can sift through the data, finding valuable insights such as purchasing frequency, numbers of new and repeat customers, inactive customers, etc. When combined with marketing data such as ROI of a specific campaign, it’s clear to see how powerful these insights can be. And the best thing is: it requires little to no effort on your part. That’s the beauty of A.I. You can set it up so that the relevant people automatically receive data updates on a given schedule.
Customer-facing data
Some business data may be useful or of interest to the customer. For instance, the time taken to issue a refund may be a good statistic to include on the FAQ page of a website.
A.I. can provide a convenient way to automatically gather, interpret and display this data. The potential of A.I. to provide customers with a great user experience is exciting. Some companies already use data A.I. to make product recommendations to users, which are highly personalised using cookie data, customer profiles, buying history, etc. Advanced self-service systems rely on data to offer support to buyers. If people are experiencing difficulties online, e.g., dwelling on a certain part of the buying process, the A.I. can detect this and offer support or generate an insight for developers to address.
Advanced A.I. algorithms
I believe in staying at the cutting-edge of A.I. technology. We invest heavily in making sure that our algorithms are delivering the best results for our clients. Our machine learning experts program our A.I. systems to find the most relevant and useful data for your business needs. The beauty of A.I. is that it will learn from experience which data is most relevant and important. It will save you the time and headache of handling and interpreting huge amounts of unweildy data.
