Do You Know Why Your Business Needs Artificial Intelligence?

Chances are that you have probably heard about artificial intelligence before. In 2016, there was a lot of hype surrounding AI trends and technologies. Since innovation is crucial for reaching success in today’s market, AI was immediately leveraged by many companies.

This is simply because businesses around the globe are not taking any risks when it comes to opportunities to stay ahead of the competition. AI has proved to be an incredible opportunity for businesses that want to stay on top of their game. Let’s see why your business needs AI.
What is AI?

If you like Sci-Fi movies, you will definitely be a bit disappointed. Using AI for business is a lot different than talking with Siri, Alexa, or Google’s Assistant.
Yes, AI can provide convenient assistance to your customers, via chatbots for example, but its application extends to so much more. Instead, what AI has to offer to business is machine learning and deep learning. Both of these have numerous applications on the market.

Virtual Assistance

Let’s start with the most basic application of them all – virtual assistance. Businesses have started adopting this technology to make it easier for customers to order products/services and book flights and hotels online. With an AI powered virtual assistant, your business can provide customer service via chatbots and live chat on your official website or your official social media profile. By having AI answering simple questions and providing detailed information about your products and services, your customer support agents will have more time to focus on more burning matters.

Leverage your Business Data

Over time, any business generates a lot of data. The information your organization has on customers, employees, sales, market demands and so on, is very important. Yet, due to the sheer magnitude of it, it sits unused. What AI can do for you in regards to this big chunk of data? Well, it can dive right into it and transform it into valuable reports and actionable insights. That is the primary role of AI’s machine learning capabilities. Unlike legacy statistical methods, AI is capable of learning in order to help you adapt to changes in the market.

Capture and Make Use of Unstructured Data

Unstructured data is the data that is not even being captured, let alone being leveraged by most businesses. Capturing and using digital data is very important for businesses in order to improve their services and increase their revenue. For instance, AI can go through this data and identify personality types of your customers in order to pair the according service style that will deliver increased conversion rates. This data can be used to custom tailor offers and discounts to meet the needs and demands of each segment of your market.

AI has many things to offer to businesses. These are just a few of the reasons why your business needs AI.


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